Social Media Marketing Is Know A Days Becoming Very Forwards Day By Day Because Of Smartphones, Technology And Internet.
Facebook and Instagram have mastered the art of capturing user attention for extended time intervals & We have mastered the art of call to action based advertising to highly relevant users. We have spent more than 38 Cr on Facebook and Instagram.
WE HAVE TAMED THESE DOMINANT ADVERTISING PLATFORMS WITH ULTRA PRECISE AUDIENCE TARGETING TO GENERATE SKYROCKETING REVENUES AT LOW COSTS OF ACQUISITION.
Facebook and Instagram have millions of concurrent users. In this Problem of Plenty we need to crack the challenge of identifying the right target audience and showing them the right message at the right time.
Precise Targeting and Carefully worded captions that define the value proposition and also create a sense of urgency can lead to surprising and jaw dropping reductions in acquisition costs.
You might have the impulse to post on as many platforms as possible, but this could actually derail your social media marketing strategy. For example, if you are trying to target people who are over 50 years of age, you will find that most of your audience is on Facebook, so it’s not as worthwhile to prioritize Instagram.
When creating a social media strategy, focus on:
• Where your audience is
• Where your competitors post
• What your metrics tell you
Additionally, you’ll want to think about how to best use each platform, based on what it was created for and the content that does best there:
• Facebook offers quality video streaming, like live video, as well as a high-functioning messaging platform that allows brands to interact with their followers one-on-one.
• Instagram supports more visually compelling posts and creative short videos.
• YouTube is best for longer informational or entertaining video content.
• Twitter allows for real-time conversations, news updates, and alerts.
• LinkedIn works well for long-form written content, like blog posts.
• Pinterest lets users discover content, and relies on visuals to catch their attention.
Depending on your social media strategy, you may realize that you don’t have to use YouTube if your users are primarily on Facebook. Or if you find that you can say more with pictures than you can with words, in which case Instagram might be more useful. Make sure to research the best strategy for each platform you use to get the most out of your marketing efforts. While there are many tips to grow your small business, social media can help in the discovery and retention of new customers.